I-British American Tobacco (BAT) isanda kumemezela izinhloso zayo zokukhula ezikhulayo zika-2024, ibeka umfutho wayo omuhle ekuqeqesheni amasu kanye nokutshalwa kwezimali okugxilwe emikhakheni yemikhiqizo esafufusa njengogwayi we-elekthronikhi, ugwayi oshisayo, nogwayi womlomo. Ukuzibophezela kwenkampani ekusunguleni izinto ezintsha nasekunikeleni okugxile kubathengi kubeke endaweni yokukhula okusheshayo engxenyeni yesibili yonyaka nangale kwalokho.
Ukungena kwe-BAT emkhakheni weminye imikhiqizo kagwayi kukhombisa inkambiso ebanzi yemboni ebheke ekwahlukeni nasekuzivumelaniseni nokuthuthuka kwentandokazi yabathengi. Njengoba ukusetshenziswa kukagwayi okuvamile kuqhubeka nokwehla ezimakethe eziningi, isidingo sezinye izindlela ezincishisiwe zobungozi besilokhu sikhula. Ekuphenduleni lolu shintsho, i-BAT ibilokhu itshala imali ocwaningweni nasekuthuthukisweni ukuze kwakhiwe iphothifoliyo yemikhiqizo yesizukulwane esilandelayo ebhekelela inhlobonhlobo yezidingo zabathengi.
Ukugxila kweqhinga lenkampani kugwayi we-elekthronikhi, ugwayi oshisayo, nogwayi odluliselwa ngomlomo kusekelwe ukuzibophezela ekunciphiseni ukulimala kanye nokuqashelwa kwezinzuzo zezempilo ezingaba khona ezihlobene nale mikhiqizo ehlukile. Ngokunikeza abathengi izinhlobonhlobo zezinketho ezinikeza ukulethwa kwe-nicotine okungenzeka kube nezingozi eziphansi zezempilo uma kuqhathaniswa nogwayi wendabuko, i-BAT izihlanganisa nezinjongo zezempilo zomphakathi kuyilapho ihlangabezana nokuthandwa okuthuthukayo kwabathengi abadala.
Ukutshalwa kwezimali kwe-BAT kugwayi we-elekthronikhi, ikakhulukazi, kube yimbangela eyinhloko yesu layo lokukhula. Le nkampani ibisebenzisa amakhono ayo ezobuchwepheshe ukuze ithuthukise izinto ezintsha ezisetshenziswayo zokushushumbisa kanye nama-e-liquids aletha ulwazi olwanelisayo kubathengi abadala abafuna ezinye izindlela zogwayi ovuthayo. Ngokugxila kukhwalithi, ukuphepha, nokuhambisana, i-BAT izibeke njengomholi emakethe ye-e-cigarette ekhula ngokushesha, isiza ngesidingo esikhulayo semikhiqizo ye-nicotine engenayo intuthu.
Ngaphezu kukagwayi we-elekthronikhi, i-BAT ibilokhu iphishekela amathuba esigabeni sikagwayi oshisayo. Ngokusebenzisa ubuchwepheshe bokushisisa obuthuthukisiwe, inkampani yethule imikhiqizo eshisisa ugwayi kunokuba iwushise, ihlinzeka ngenye indlela engase yehliswe yengozi kubantu abadala ababhemayo. Lesi sigaba sesizuze amandla ezimakethe ezihlukahlukene, futhi ukutshalwa kwezimali kwe-BAT kugwayi oshisayo kubonisa ukuzibophezela kwayo ekunikezeni abathengi izinhlobonhlobo zezinketho ezihambisana nezimiso zokunciphisa ukulimala.
Ngaphezu kwalokho, ukungena kwe-BAT kugwayi odluliselwa ngomlomo, owaziwa nangokuthi yizikhwama ze-nicotine ezingenagwayi, kugcizelela ukuzibophezela kwayo ekuhlangabezaneni nezidingo eziguqukayo zabathengi abadala. Lezi zikhwama, eziqukethe i-nicotine nezinongo kodwa ezingenawo ugwayi, zinikeza indlela ehlakaniphile nelula ukuze abathengi bajabulele i-nicotine ngaphandle kwesidingo sokuvutha. Njengoba imakethe kagwayi odluliselwa ngomlomo iqhubeka nokukhula, ukutshalwa kwezimali kwe-BAT kulesi sigaba kubonisa amandla ayo ekuphenduleni izinguquko ezithandwayo zabathengi kanye namandla emakethe.
Isiyalo samasu se-BAT kanye nokutshalwa kwezimali okugxilile akugcini nje ngokuqhubekisela phambili ukukhula kwayo ezigabeni zemikhiqizo esafufusa kodwa kubeke inkampani esikhundleni sempumelelo yesikhathi eside. Ngokubeka phambili ukusungula izinto ezintsha, ukuqonda kwabathengi, kanye nokuthobela imithetho, i-BAT ibonise ikhono layo lokuzivumelanisa nesimo sezwe esishintsha ngokushesha kuyilapho isekela ukuzibophezela kwayo ezenzweni zebhizinisi ezinomthwalo wemfanelo.
Uma sibheka phambili, izinhloso zokukhula ze-BAT zango-2024 zibonisa ukugxila okuqhubekayo ekuqhubekiseleni phambili ukuqanjwa kabusha kanye nokwandisa ubukhona bayo endaweni yomkhiqizo enengozi encishisiwe. Ngephothifoliyo ehlanganisa ugwayi we-elekthronikhi, ugwayi oshisayo, nogwayi womlomo, inkampani isesimweni esihle sokusizakala ngesidingo esikhulayo seminye imikhiqizo kagwayi futhi ibe neqhaza ezinhlosweni zezempilo zomphakathi ngokunikeza abathengi abadala uhla lwezingozi ezingase zinciphe. ongakhetha kukho.
Sengiphetha, ukutshalwa kwezimali kwamasu kwe-BAT kugwayi we-elekthronikhi, ugwayi oshisayo, nogwayi odluliselwa ngomlomo kubonisa ukuzibophezela kwayo ekuhlangabezaneni nezidingo eziguqukayo zabathengi abadala kuyilapho iqhuba imigomo yokukhula ka-2024 nangale kwalokho. Ngokwamukela izimiso ezintsha kanye nezimiso zokunciphisa ukulimala, inkampani isilungele ukudlala indima ehamba phambili ekulolongeni ikusasa lemboni kagwayi futhi inikele endaweni lapho ezinye izindlela ezinciphisa ingozi zingahlala ndawonye nemikhiqizo kagwayi yendabuko.
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Isikhathi sokuthumela: Jun-21-2024
